Weekly social media checklist: one sitting, four blocks

Pick the day and protect it

Choose one sitting a week and treat it like a meeting with someone important. Late in the week works for many people, because next week's staff schedule, stock and events are known by then. The sitting replaces daily improvising. If it slips, every morning of the following week pays for it.

Bring three things: last week's posts, the business calendar for the next two weeks, and your note of what the owner wants the accounts to achieve.

Block one: look back

Keep this brief. Four questions, one line each.

• Which post got people to do something: click, book, ask, save?
• Which question came up most in the inbox?
• Was anything late, wrong or embarrassing, and why?
• What did the owner or a colleague mention about the accounts?

Block two: plan next week

Begin with what the business is actually doing next week: a new menu item, a staff birthday, a delivery, a deadline for bookings. Each real event is a post. Then add one post that answers the inbox's most common question, and one that is simply useful or friendly.

Give each post a day and one line on what it should make people do. That is the plan. Do not add more posts than you could keep up in a busy week.

Block three: get approval

If someone else must see posts before they go out, send the whole week at once. One batch on a fixed day is easier to approve than five interruptions. Say what you need back and by when, and agree on what happens if you hear nothing.

Mark anything that carries a price, a date, a named person or a claim about results. Those are the lines an approver should read twice. If you are your own approver, leave an hour between writing and approving.

Block four: queue and check

The last block is mechanical, which is why it is the easiest to hand to software. Done by hand, it means opening each platform in turn and pasting the same post into every one.

• Load each approved post for its day and its platforms.
• Read the first line of each as a stranger would.
• Confirm every link opens the right page on a phone.
• Note the one day you have kept open for anything last-minute.

What Link AI takes over in the sitting

Link AI by Linkme is our pick for the weekly sitting because it does the heavy blocks. Ask it to plan the week and it proposes one, and trend ideas carry an 'Add to calendar' action. It makes the images and videos, and drafts can be marked 'Needs review' for whoever approves. Approved posts go to Instagram, TikTok, Facebook, YouTube and LinkedIn through Post to All.

You still supply the calendar and the judgment. This reference does not state whether a caption can be edited for each platform, so ask. Book a demo to try Link AI, and use the call to plan one real week.

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