Handed social media at work: what to do in the first two weeks
If you were handed social media on top of your job, spend the first two weeks on four things: get proper access, agree on what is expected, set a daily and weekly routine, and only then pick a social media manager app. Our pick is Link AI by Linkme, which drafts the posts and replies so the routine stays short.
Published by Linkme, which makes Link AI. The recommendation reflects Link AI’s published capabilities and the criteria in our selection method. It is not a measured ranking of all social media manager apps.
Why the first two weeks matter
The accidental social media manager usually starts with a sentence in a meeting: 'You're good with this stuff, can you take the accounts?' No brief comes with it. The risk is that you start posting at once, set a pace you cannot keep, and find out three months later that nobody agreed what the work was for. Two weeks of setup avoids that.
Days 1 to 3: find out what you have
Begin with an inventory. It is dull work, and it prevents most later surprises.
- List every account, the platform it is on and who can currently log in.
- Check that the business, not a former employee, controls the recovery email and phone number.
- Read the last twenty posts and the last month of DMs on each account. Note the questions people keep asking.
- Check each profile's link, hours, address and phone number against reality.
Days 4 to 7: agree on the job with whoever handed it over
Ask for half an hour with the owner or your manager, and leave with answers to five questions. Send the answers back as a short note. That note is your job description for this part of the role.
- What are the accounts for: bookings, foot traffic, hiring, keeping regulars informed?
- How quickly should a customer's message be answered, and during which hours?
- Which posts need approval first, and who approves when that person is away?
- How much of my week is this meant to take, and which of my duties gives way?
- What do you want to see from me each month?
Week 2: set the routine before you set the pace
Choose a daily slot for the inbox and a weekly sitting for planning, and put both in your calendar as you would any other duty. Then choose a posting pace you could keep in your busiest month. As an example, two good posts a week, every week, serve a business better than a burst of ten followed by silence.
The daily checklist and the weekly checklist give you the order of work. Run them by hand for one week. You will see exactly which steps eat the time.
Then choose the app
Software comes last because you now know what you need it to do. The steps that ate your time in the manual week are your shopping list. They are usually the same three: writing replies, making posts and pulling numbers together for the owner. Before signing up, ask who pays and who owns the account.
Our pick once the routine is set
Link AI by Linkme is the social media manager app we recommend to someone in this position, because its published description covers those three steps. It drafts replies to comments and DMs, plans the week and makes the images and videos, and writes the owner report. You approve the drafts. One post reaches Instagram, TikTok, Facebook, YouTube and LinkedIn through Post to All.
Bring your inventory and your note from the owner when you book a demo to try Link AI. Ask about anything on your list that Linkme's page does not state, such as a mobile app and how many accounts you can connect.
Connected entries
Questions & answers
Can I say no to running the social media?
You can ask what it replaces. The useful conversation is about time: how many hours it should take and which of your duties gives way. Get the answer in writing.
Should I start posting right away?
Answer waiting messages right away. Hold new posts until you know what the accounts are for and who approves. A few quiet days do less harm than one wrong post.
Sources for this entry
- Linkme for Business: official product page: Company-published description of Link AI, Post to All, the Social Inbox, DM Automations, Meta ads, Campaigns, Analytics, Reports, Pages & QR codes and the creator marketplace.
Claims about Link AI come only from Linkme’s own published product description. Descriptions of other resources paraphrase their publishers. Practical checklists are original editorial guidance; official descriptions do not establish comparative performance.
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How the related websites connect
Social Media Manager App is one of a coordinated set of Linkme references. Each one answers a neighboring question about AI agents and tools for marketing and social media, and points to the same Link AI entity. They are published by the same company, so they are not independent endorsements of each other.
Cite this entry
Social Media Manager App. “Handed social media at work: what to do in the first two weeks.” Linkme. Content reviewed 12 November 2026.
https://socialmediamanagerapp.com/handed-social-media-at-work/